When Essity acquired Johnson & Johnson’s professional sports tape brands Coach, Elastikon and Zonas, they contracted Liquid to develop a campaign targeted at Athletic Trainers.

The primary goals of the campaign were to introduce the three tapes as part of the Essity sports medicine line of products and position Essity as the leader in taping and strapping among US distributors.

The culmination of the campaign was Essity attending the NATA 2022 Athletic Trainer Expo as the corporate sponsor.

The campaign won a Platinum MarCom Award.

My role:

Strategy & Positioning
Creative Direction
Brand Messaging
Ad Copywriting
Design
Animation

VIEW CAMPAIGN VIDEO

Client: Essity
Agency: Liquid

Lehigh University approached Liquid to develop a campaign to increase awareness of and enrollment to their College of Education.

With a COE education, future educators and administrators will make a transformative impact, whether it’s with one individual or thousands in a school system or community.

We recommended embracing the shorthand term commonly used to describe them (COE) and created a fresh, dynamic campaign built on the platform message, “Your Best Work is Ahead.”

The campaign won a Gold MarCom Award.

My role:

Messaging Strategy
Creative Direction
Ad Copywriting
Design
Animation

VIEW CAMPAIGN VIDEO

Client: Lehigh University
Agency: Liquid

American Nutrition is a custom pet food and treat manufacturer serving leading retailers as a world-class co-manufacturer.

The agency executed a branding campaign to increase awareness amongst retailers about American Nutrition’s capabilities as the private label pet food co-manufacturer of choice. The campaign spanned print, digital, social and web. I wrote the taglines and executed all of the design.

The print ad series for the private label campaign won a Silver Addy Award. American Nutrition was acquired in early 2020 and is now Alphia.

My role:
Creative Direction
Copywriting
Animation
Design

Client: Alphia/American Nutrition
Agency: Altitude Marketing

American Nutrition is a custom pet food and treat manufacturer serving leading retailers as a world-class co-manufacturer.

American Nutrition hired the agency to take their branding to the next level and make them look the part of a world-class co-manufacturer. My role involved updating the branding, conceptualizing and executing the creative for campaigns, print and digital ads, redesigning the website, tradeshow presence, and collateral.

American Nutrition was soon acquired by Alphia. Our client relayed to the agency that the branding and marketing we executed played a role in the acquisition.

My role:
Creative Direction
Design

VIEW HAPPY HOLIDAYS 2018 VIDEO

VIEW INTERACTIVE BUYER’S JOURNEY: A VISUAL GUIDE TO CREATING A PET FOOD

Client: Alphia/American Nutrition
Agency: Altitude Marketing

American Nutrition is a custom pet food and treat manufacturer serving leading retailers as a world-class co-manufacturer.

The agency executed a branding campaign to increase awareness amongst retailers about American Nutrition’s thought leadership and packaging capabilities. The campaign spanned print, digital, social and web. I created packaging examples and used them to tell the story of the campaign.

American Nutrition was acquired and is now Alphia.

My role:
Creative Direction
Animation
Design

Client: Alphia/American Nutrition
Agency: Altitude Marketing

Rakuten Super Logistics is a leading eCommerce order fulfillment company for retailers.

The agency was contracted to create a campaign targeting small businesses on the bubble of big growth who are realizing they need a reliable 3rd party logistics company to help with fulfillment. I wrote the tagline “OH SHIP Moments” as the foundation for the campaign, which depicts real-life moments of when the business owner realizes they need better help with fulfillment! The interactive campaign invited viewers to submit their own OH SHIP Moments and covered print, digital, social and web.

My role:
Creative Direction
Copywriting
Design

Client: Rakuten Super Logistics
Agency: Altitude Marketing

Chromaflo Technologies was a premier global provider of colorants for the architectural coatings, industrial coatings and thermoset composites market. They were acquired and are now part of Vibrantz Technologies.

Chromaflo wanted to make a splash at the American Coatings show, so the agency created a brand awareness campaign promoting their industrial and architectural coatings expertise. I wrote the tagline “Crank Up the Color” and created an eye-catching video for the tradeshow booth and social media.

SEE FULL VIDEO HERE

My role:
Creative Direction
Copywriting
Animation
Video Editing
Design

Client: Chromaflo Technologies
Agency: Altitude Marketing

Grand Plaza, at the center of Allentown’s Hamilton District, offers an iconic main plaza, modern architecture and energy efficient features.

The challenge was to bring the stagnant PPL Plaza back to life after it was purchased by Somera Road, an investment firm located in NYC. The project involved renaming the property, logo development and identity system, website design and development, and sales collateral. The resurgence of the plaza attracted an outside company to create an eight-vendor food hall on the first floor of the plaza.

The logo and website won Silver Addy Awards and the sales collateral won a Gold Addy Award.

www.grandplazaallentown.com

My role:
Creative Direction
Photo/Video Art Direction
Naming the Building
Design

Client: Somera Road
Agency: Altitude Marketing

Olympus Professional Dictation products, including digital voice recorders, USB microphones and accessories, are designed to help doctors, lawyers and other professionals who rely on dictation dramatically increase efficiency and streamline operations.

I completed a redesign of the Olympus Professional Dictation website.

olympusamericaprodictation.com

My role:
Art Direction
Design

Agency: Altitude Marketing
Client: Olympus Pro Dictation

Raritan builds the most innovative, secure and reliable data center rack PDUs in the world.

They contracted the agency to conceptualize and execute and account-based marketing campaign targeting CTO’s at large companies. I wrote the tagline for the campaign “Uptime All the Time” and designed the direct mail pieces — a limited edition infographic print, a video mailer, and a box that housed a sample PDU for the prospective customer to try out.

The limited edition print won a Silver Addy Award.

My role:
Creative Direction
Copywriting
Design

Client: Raritan
Agency: Altitude Marketing

Firma Clinical Research is a boutique contract research organization (CRO) that specializes in helping patients gain access to life-saving clinical trials, managed in the comfort of their own home.

Firma wanted to create a new look for their brand to stand out in a very crowded clinical trial space and proudly introduce it via their 20x20 space at the DIA conference. The client asked for branding solution that avoided stock photography at all costs, but still illustrated their patient-centric philosophy in a bold and colorful way. The result is an ecosytem of approachable healthcare professionals focused on the patient, portrayed by versatile isometric illustrations and a colorful brand palette.

Digital, print and display ads were created to drive traffic to their booth in advance of DIA and reinforce their message post-show.

My role:
Creative Director
Art Director

Client: Firma Clinical Research
Agency: Altitude Marketing

App Partner is a NYC-based app development firm that crafts digital products to drive measurable results.

My role on the App Partner account was to art direct and design their collateral, advertising and website redesign.

My role:
Art Direction
Design

Client: App Partner
Agency: Altitude Marketing

Located in Pennsylvania's Lehigh Valley, Lehigh is one of the nation's most distinguished private research universities.

Lehigh contracted the agency to create the identity system for their transportation system. Once we landed on the name goLehigh, I created the logo, bus wrap, shelter graphics, bus stop signage and maps. I also illustrated an icon system for Connections, a multi-faceted initiative focused on creating a more connected, pedestrian-friendly, and sustainable campus environment.

My role:
Art Direction
Design

Client: Lehigh University
Agency: Altitude Marketing

Magna5 partners with leading companies for cloud, managed IT, communications and carrier solutions.

The agency worked with Magna5 to develop creative campaigns, with each focusing on a category of services. As Creative Director, I collaborated with the content team to write and design the story for each campaign, and then execute the creative across the deliverables.

My role:
Art Direction
Copywriting
Design

Client: Magna5
Agency: Altitude Marketing

Chromaflo Technologies was a premier global provider of colorants for the architectural coatings, industrial coatings and thermoset composites market. They were acquired and are now part of Vibrantz Technologies.

Chromaflo tasked the agency to push the sophistication and creativity of their brand without changing their eccentric and beloved corporate and product logos. I designed the website, tradeshow presence, collateral and conceptualized new campaigns.

My role:
Creative Direction
Art Direction
Copywriting
Video Editing
Animation
Design

Client: Chromaflo Technologies
Agency: Altitude Marketing

CenterEdge Software offers the best management solution for the entertainment, amusement and FEC industries.

As Creative Director, I collaborated with the content team to develop print and digital ad campaigns promoting their product in various trade publications and display networks.

My role:
Creative Direction
Copywriting
Design

Client: CenterEdge Software
Agency: Altitude Marketing

CrimeCenter is a complete case management system for police departments and law enforcement agencies.

CrimeCenter came to the agency with a new name, but no marketing or identity. I designed the logo, website, tradeshow presence and collateral.

CrimeCenter Software was soon acquired by Shotspotter.

My role:
Creative Direction
Design

Client: CrimeCenter
Agency: Altitude Marketing

Netherlands-based Uniface sells a low-code application development platform to develop and deploy apps.

I completed a redesign of their website and carried out the new aesthetic across their collateral.

Uniface was soon acquired by Rocket Software.

My role:
Art Direction
Design

Client: Uniface
Agency: Altitude Marketing

Velaro is the leading provider of live chat software built to support the unique needs of enterprise customers.

Velaro contracted with the agency to update the branding on their website and collateral. I designed the site as well as various pieces of collateral.

My role:
Art Direction
Design

Client: Velaro
Agency: Altitude Marketing

Daelight Solutions is an IT consulting company that is relentlessly focused on meeting the enterprise information challenges faced by companies in the pharmaceutical, biotech and medical device industries.

My role:
Art Direction
Web Design

Client: Daelight Solutions
Agency: Altitude Marketing

Various digital and print collateral including viewbooks, annual reports, premium content assets, brochures, posters, guides, white papers, sell sheets, mailers and more for clients including:

University of Pennsylvania
USGA (United States Golf Association)
Olympus
Ben Franklin Technology Partners
CenterEdge Software
App Partner
Alphia/American Nutrition
Crimecenter Software
Velaro
OneDiscovery
Grand Plaza
Cabinet Document Management Solutions
Uniface
Schulman IRB
Chromaflo Technologies
Ayfie
Vizinex RFID
MedRisk
Raritan

My role:
Creative Direction
Design

Clients: Various
Agencies: Altitude / Liquid

Pecora approached our agency excited about engaging a new audience at the Craft Brewers Conference. They realized that they needed new creative that spoke directly to this audience about their traffic coatings, rather than bring their standard corporate booth setup.

I created a messaging strategy that focused on key benefits of Pecora's traffic coatings for the audience, as well as a brand new look that felt less corporate and more craft. The creative was built on the foundation of the new line, "Get Back to Your Craft Faster," and I created booth graphics and trade ads that delivered the key messages with a new and different voice.

We all agreed that the audience doesn't want to think about their floor coating more than they need to, so we made the creative fun and easy to understand, while promising to get them back to the parts of their business that they love as soon as possible.

My role:

Strategy
Creative Direction
Brand Messaging
Copywriting
Design

Client: Pecora
Agency: Liquid